UX/UI DESIGN AGENCY
OUR UX/UI DESIGN AGENCY DESIGNS THE HUMAN-MACHINE INTERFACES AND APPLICATIONS THAT CONTROL YOUR PHYSICAL PRODUCTS, CONSISTENT WITH THEIR INDUSTRIAL DESIGN.
Tamim DaoudiIndustrial designer · Strasbourg
WHAT IS A UX/UI DESIGN AGENCY SPECIALISING IN HUMAN-MACHINE INTERFACES?
For more than 15 years, the Tamim Daoudi studio has been designing its clients’ physical products. It is only natural for it to design the human-machine interfaces (HMIs) and applications used to control these products as well.
A UX/UI design agency supports you in the ergonomic design of your HMIs and applications to make them intuitive and easy to use. UX (user experience) defines the user journey and the logic of use; UI (user interface) gives it its visual form: screens, information hierarchy, icons, messages.
Building on our long-standing expertise in industrial design, our approach treats the product and its interface as a single use: one does not work without the other. A physical button, an indicator light, an embedded screen and the mobile app that goes with them must all speak the same language. It therefore makes sense to entrust us with the design of both.
Following the same principles as industrial design, UX/UI design focuses on the user journey to make it simple, practical and intuitive. Every project starts with six questions:
- For whom? Who is the user, and what is their level of expertise?
- Why? Does the project address their needs?
- How? What resources need to be put in place to deliver the solution?
- How much? What cost is acceptable to produce this solution?
- When? What is the schedule for the deliverables?
- Where? In what environment will the interface be used: workshop, laboratory, out in the field?
The aim: to simplify a complex use and make it accessible, whether it is the HMI of a piece of industrial equipment, the screen of a medical device or the design of the mobile app for a connected device.
HOW DOES A STUDY WITH OUR UX/UI DESIGN AGENCY WORK?
A UX/UI design study follows precise stages, carried out with you and with the future users of the interface:
- Identifying the need: product objectives, technical constraints, user profiles.
- Specifications: expected features, priorities, platforms concerned (embedded screen, mobile app, software) and schedule.
- User workshop: observing and listening to the people who will use the interface every day.
- User journeys: each use scenario is described step by step, from first start-up to error handling.
- Feature tree: the tree structure organises screens and menus so that every action stays within easy reach.
- Digital mock-ups: the screens are designed in Figma or Adobe XD.
- Concurrent engineering: our partner developers validate feasibility as the design progresses.
- User tests and adjustments: the mock-ups are tried out by real users, then corrected.
- Delivery of the final product.
This iterative approach limits back-and-forth during development and encourages users to adopt the interface.
HARDWARE AND INTERFACE DESIGN: ONE DESIGN PROCESS FOR CONSISTENT USE
All too often, the product is designed on one side and its interface on the other, by teams that do not talk to each other. The result: physical controls that contradict the screen, scattered information, and a product that cannot be used without a manual.
Entrusting product design and interface design to the same team makes it possible to divide functions intelligently between hardware and software:
- what must remain immediately accessible on the product: button, indicator light, audible signal;
- what can be moved to the screen or the app: settings, history, advanced parameters;
- a visual identity shared by the product, its screen and its app.
This approach applies just as well to a connected device as to the HMI of a piece of industrial equipment or the interface of a medical device. It extends the way we bring designers and engineers together in design engineering .
WHY CHOOSE THE TAMIM DAOUDI STUDIO AS YOUR UX/UI DESIGN AGENCY?
Because a successful interface starts with understanding the product it controls. Where a UX agency with a web background starts from the screen, we start from the object, its environment and its constraints. An industrial designer for more than 20 years, Tamim Daoudi designs technical products for start-ups, SMEs and large groups in industry, medtech and deeptech.
By entrusting your project to our UX/UI design agency, you benefit from:
- a single point of contact for the design of both the product and its interface;
- a user-centred approach, with a workshop and user tests at key stages;
- digital mock-ups produced in Figma or Adobe XD and shared with your teams;
- a network of partner developers who work in concurrent engineering with our designers;
- experience with technical and regulated products, where the ergonomics of the HMI determine effectiveness and safety in use;
- an award-winning industrial designer (Red Dot Design Award, Janus awards for Industry and Health).
The studio is based in Strasbourg and works throughout France. To get started, take a look at our offers or tell us about your project.
Where does Tamim Daoudi offer UX/UI design?
Based in Strasbourg, the studio is not tied to one region: Tamim Daoudi works with companies all over France on their UX/UI design projects. He comes to your premises for the key stages (scoping workshops, design reviews, user testing, follow-up at the manufacturer’s) and runs the rest of the project remotely, just as responsively.
He works throughout France, including in Paris, Lyon, Marseille, Toulouse, Nice, Nantes, Montpellier, Strasbourg, Bordeaux, Lille, Rennes, Reims, Toulon, Saint-Étienne, Le Havre, Grenoble, Dijon, Angers, Nîmes, Clermont-Ferrand, Aix-en-Provence, Brest, Tours, Amiens, Limoges, Metz, Besançon, Perpignan, Orléans, Rouen, Mulhouse, Caen and Nancy.
Wherever you are, a first video call is enough to scope your needs.
Contact meFrequently asked questions: UX/UI design agency
What is a UX/UI design agency?
A UX/UI design agency designs the experience and interface of digital products: mobile apps, software, embedded screens or machine HMIs. UX defines the journeys, the structure and the logic of use; UI designs their visual form. What sets the Tamim Daoudi studio apart is its background in industrial design: it designs the interfaces for the physical products it creates, for consistent use from the object to the screen.
What is the difference between UX design and UI design?
UX (user experience) design is concerned with how things work: needs, journeys, screen sequences, error handling. UI (user interface) design deals with appearance: typography, colours, icons, components and visual hierarchy. The two are inseparable: a polished interface that is badly organised frustrates the user, and so does a logical journey that is hard to read. That is why we handle both in a single study.
Why entrust the product and its HMI to the same agency?
Because users do not make the distinction: for them, the product and its interface form a single object. One team can divide functions between physical controls and the screen, harmonise signals (indicator lights, sounds, messages) and maintain a common identity. You also avoid inconsistencies and back-and-forth between a product designer and a digital agency each working on their own.
What tools do you use to design the mock-ups?
The digital mock-ups are produced in Figma or Adobe XD, standard tools that your teams can view and comment on online. They serve as a basis for workshops, user tests and discussions with the developers, who work in concurrent engineering with our designers to validate the feasibility of each screen before development.
Do you also develop the app or embedded software?
The studio designs the experience and the interface; development is carried out with partner developers who are involved in the project from the design stage. They validate the feasibility of the screens as the study progresses, which avoids discovering technical obstacles once the mock-ups are finished. The study concludes with user tests, adjustments and delivery of the final product.
How much does a UX/UI design agency project cost?
Each project is quoted according to the number of screens and journeys, the platforms concerned (embedded screen, app, software), the number of user testing sessions and the level of involvement of the partner developers. The quote is prepared after an initial discussion about your specifications. Reference prices for the studio’s main services are shown on the Offers page.
When should you bring in a UX/UI design agency for a connected product?
Ideally from the specifications stage, at the same time as the product design. This is when you decide which functions stay on the object and which go through the screen or the app. Getting involved early avoids designing a casing without the space needed for a screen, or an app that has to make up for a product that is hard to understand.
Do you work throughout France?
Yes. The studio is based in Strasbourg but has no regional ties: Tamim Daoudi travels throughout France for key stages, such as user workshops, and handles follow-up remotely the rest of the time. Figma or Adobe XD mock-ups can be shared and commented on online, which makes it easier to work with teams spread across several sites.
